Pipex Italia renews its website


Arona, 4th April 2014 – In line with the new visual identity strategy, Pipex Italia has completely overhauled its website. This project started with the refresh of global corporate website, www.zelpo.sk, to finally involve all the Group’s companies local sites which have been consistently modernised. Users will therefore benefit from the same interface, providing the same navigation and structure, and reach common information in many different languages.

In addition to the restyled graphics, Pipex Italia’s new website presents new features peculiarities:
User engagement: in line with the latest marketing trends, it enables the target audiences - buyers, customers, business partners - to access the right info, at the right time, in an engaging and consumable way to meet their informational needs and get their jobs done
Mobility: developed to better respond to “tactile” use on tablets and smartphones, all its pages can be viewed just as easily, whichever device is used (PC, tablets, smartphones, etc.)
Ergonomics: the site offers an optimal consultation experience facilitating reading and navigation.

A site produced with ZP’s expertise
The development of this website has been entirely defined and produced by a dedicated internal team composed by resources from Pipex and Zeleziarne Podbrezova Group with marketing capabilities and IT skills.

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